S. sales increased each year between 2006–2010 [12] and tripled in Canada in 2008, although exact figures were not provided. Dos Equis, although it’s a new name, wanted to stick with the same double X feature hoping it will be something that is remembered for centuries. This created a lot of problems for Dos Equis, however they continued to move at their own pace, taking all the steps necessary to keep this great Beer alive.

Due to the industrialization period after the war, many companies were completely rebranding their business due to all the new advancements in technology. The rise of the single grain is eagerly anticipated as the next wave in the spirits industry-and Haig Club Deluxe is at the forefront of the movement. While Budweiser was making ads directed towards young, party crazed dudes, Dos Equis opted to feature a Hemingway-esque worldly gentleman—a figure to aspire to. Companies all over the world are using technology to their advantage and Dos Equis is definitely one of them.That being said, this doesn’t mean that people who don’t fit into this demographic shouldn’t try Dos Equis, the company just sells and markets their beer to the majority of women over men. v=1700935404","options":["Size"],"media":[{"alt":null,"id":36502322413881,"position":1,"preview_image":{"aspect_ratio":0. Railways weren’t the only major change in the Mexican beer world after the industrial revolution, the whole production process changed. Over many years, Dos Equis continued to become more well known, creating the viewers of the commercial to want to know what this is all about.

These advertisements would be left responsible for the huge rise of Dos Equis in Mexico into northern America. v=1626435831","width":600},{"alt":"Guinness Surger Cans 24x520ml Cans - can","id":6698868604979,"position":2,"preview_image":{"aspect_ratio":1. In December 2023, Goldsmith reprised the character again in an advertisement for a cryptocurrency firm.

I thought it was easily drinkable in its ‘averageness’, and while still very similar, I think its a notch or two above the Corona or Tecate lagers I mentioned earlier.