By signing up you agree with this and confirm that you are over 13 years of age, or have the consent of a parent or guardian. I have been able to recommend it to lots of friends and family who were also struggling, and they are all really happy too. Expertly powered with Lash Tubing Technology, the mascara wrap around each individual lash, creating buildable tubes that deliver long-lasting volume and length that's gentle on lashes and won't smudge or flake, whatever life throws at you!

When removing it, the mascara breaks down easily and into little flakes which took some getting used to. While most products cover a lash in pigment, these wrap a load of micro-fibres (or polymers) around them. Looking at the recent reviews this mascara is not going to be for everyone, it's a bit like Marmite you will either love or hate this mascara. It comes off with warm water as instructed, but this left black clumps all around my eyes, which then had to be removed with cotton wool and cleanser. I’ve used No 7 Stay Perfect for years and always thought it good value for money and a decent product.Really the only thing is that it flakes a little but it’s super easy to just brush these off from under your eyes and they leave absolutely no marks unlike other mascaras. Powered with Lash Tubing Technology that wraps around individual lashes, this mascara is expertly formulated to create long-lasting volume for up to 24 hours. Ingredients Aqua, PPG-17/IPDI/DMPA Copolymer, Kaolin, Cera alba, Polyurethane-35, Jojoba wax PEG-120 esters, Methylpropanediol, Mica, Capryl glycol, Sorbitol, Cellulose, Hectorite, Xanthan gum, Citric acid, Panthenol, Tocopherol, Caprylhydroxamic acid, Glycerin, Tropolone, Phenoxyethanol, Potassium sorbate, CI 77499. But the best part about it, is you only need warm water to wash it off, and instead of it smudging all around your eyes and then needing eye makeup remover to take it off, this just comes off in little string like tubes and requires no rubbing or make up remover it’s the best! I found it a bit dry and clumpy and didn’t feel it gave ‘voluminous lashes’ as it says but it was ok.

BLACK: Aqua (Water), PPG-17/IPDI/DMPA copolymer, Cera alba (Beeswax), Nylon 6/12, Butylene glycol, HDI/trimethylol hexyllactone crosspolymer, Copernicia cerifera (Carnauba) wax, Cetearyl alcohol, Euphorbia cerifera (Candelilla) wax, Paraffin, Steareth-21, Phenoxyethanol, Panthenol, Methylparaben, Caprylyl glycol, Hydroxyethylcellulose, Xanthan gum, Ethylparaben, Silica, Ethylhexylglycerin, Tetrasodium EDTA, CI 77499 (Iron oxides).BROWN: Aqua (Water), PPG-17/IPDI/DMPA copolymer, Kaolin, Cera alba (Beeswax), Polyurethane-35, Jojoba wax PEG-120 esters, Methylpropanediol, Mica, Caprylyl glycol, Phenoxyethanol, Sorbitol, Potassium sorbate, Cellulose, Hectorite, Xanthan gum, Citric acid, Panthenol, Tocopherol, Caprylhydroxamic acid, Glycerin, Tropolone, Cl77499 (Iron oxides), Cl77491 (Iron oxides), Cl77492 (Iron oxides). Unlike traditional mascaras which use pigments to boost and colour; our tubing technology formula wraps flexible polymers around each individual lash, creating buildable ‘tubes’ that are kind to lashes, last up to 24 hours and can be layered up and out – adding millimeters to even the shortest of hairs. No7 Stay Perfect Ultra mascara is a long-lasting mascara, with tubing technology that's gentle on lashes. I'm SO glad I did, its seriously everything-proof, I only wanted a waterproof mascara for my holiday but I will be using this all the time. Everyone knows that we Brits are true dog lovers and we know that it may not be that easy for you to get hold of the food you know that your dog loves.

I go over the lashes 2 – 3 times waiting about 10 seconds each time (I found this better than the suggestion of trying to do it in one and waiting 30 seconds). For a real taste of home, browse our Puddings and Desserts section and get tempted by all of the delicious food that you could have delivered to your door. The claim they have on the packaging is ‘long lasting volume’ but I don’t think it should be advertised as a volumizing mascara.

I have been using mascara for at least 20 years and I have never had my lashes come away like they did after using this product.