Whether they are going abroad for a vacation or just visiting a neighborhood park, ajumma pull out their favorite mountain gear. They burn body fat while sweating in front of an intensely hot furnace and watching TV dramas while chatting with fellow ajumma lying down on the heated floor with facial masks. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. During certain seasons, the entire body of the ajumma is covered up with different pieces of clothing to prevent the sun from reaching the skin and turning it brown.

Looking forward to visiting this year and putting my very limited Korean to the test now that the quarantine requirement is gone. Its alcohol content is about 20 percent, and it’s drunk in shot glasses, and is almost never drunk in moderation. Joseon is now a convenient shorthand for the old, classical Korea that still lies quietly but strongly underneath the modern face of Korea.Chimek (치맥) – Koreans are a fast-paced people, and their speech reflects this – anything that can be converted to a quick, convenient noun soon gets shortened. This fire sauce lives up to its name - made from fiery Korean red chilli pepper, this is a sauce that packs a punch. Even if the space is only big enough for half a bum to be perched, any ajumma worth her salt can squeeze in and widen it enough to seat herself.

The coat is usually made up of an eye-searing mishmash of checked patterns, stripes and sometimes sparkles.

As a part of the Leo Gala Series to give wider publicity to Korean culture and promote its beauty beyond the facade, Asia Society Korea presents to you a special article on the unique hairstyle of Korean ajummas, the everyday vernacular used to describe middle-aged Korean women. By the turn of the century, permed hair had become a nationwide sensation for all ages, regardless of sex, as men began to perm their hair into waves as well. They shove their way through to get a seat, dashing like Usain Bolt, body-checking like Scott Stevens and breaking tackles like Michael Vick. Any purported loss of femininity and lack of manners is a result of having to adapt to the role, or lack thereof, in society, they have said.

It originates from “ ajumeoni” to refer “female relatives” who are one generation older, such as sukmo (or the wife of your father’s younger brother), gomo (or your father’s sister), and emo (or your mother’s sister), which are all translated as “aunt” in English. Ajumma Republic takes their inspiration from generations of Korean cooks, making authentic condiments and sauces since 1945. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product, especially if you suffer from food allergies.Armed with a fearsome stubbornness to protect their families, ajummas were considered the third gender in Korean society.

If you watch K-dramas, listen to K-pop or just love Korea in general, you’ve no doubt heard the term ajumma. Ajumma means a middle-aged, married woman but has changed to refer mostly to older women with tight perms, visors, floral slacks, and puffy jackets. This new wave of soft feminism allowed young ajummas (excuse me, missies) to successfully abandon the rural styles that used to define them and to adopt new, urban, and sophisticated lifestyles.Most ajumma get the same solid perm and try to maintain the strong curly waves for as long as possible.