the photography may be of a different size of the same product. Please read the product description While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success. Despite creating some controversy, this tactic worked. His album flew off the shelves and he sold 119,000 album-equivalent units in the first week. This is no record-breaking number, but impressive nonetheless. Now, all of this would’ve been impossible if Mendes hadn’t become a person his fan base could relate to . Instead of perceiving him as a singer with a marketing team behind him, his fans saw him as a friend and rushed to support his first album.

Our liability is limited and excluded to the maximum extent permitted under applicable law. We will not be liable for any direct, indirect or consequential loss or damage arising under these terms and Connecting with the artist’s fan base should be the number one priority. Create a strong bond and learn more about their preferences.While most of us forgot about where Shawn came from as soon as “ Stitches” and “ Mercy” dropped, his fans didn’t. Shawn Mendes became an internet star at 14 thanks to his vines . Now defunct, the platform was known among teens for allowing them to upload funny, six-second looping video clips. Shawn used Vine for a different purpose. He posted his covers of popular songs . On March 22, 2018, Mendes released “In My Blood,” the lead single from his eponymous third album, Shawn Mendes, which released on May 25, 2018. He also released the second single from the album, “Lost in Japan”, the following day on March 23.

The album debuted at the top of the US Billboard 200, with 182,000 album-equivalent units (142,000 pure album sales). Shawn Mendes Artist Spotlight on YouTube Identify overlaps in audience in TV shows and movies to expand a singer’s influence with native advertising. Again, it’s all about Mendes’ authenticity that his fan base can relate to. And when it comes to the channels his marketing team chooses, they’re the ones used by his fans. While he does appear on TV shows, the majority of Mendes’ influence is perpetuated through social media and digital channels, and it’s something we should take note of in music marketing. How Shawn Mendes Became So Famous Keep an eye out for new platforms your target audience is using , and find a way to stand out. Vines were a BIG part of how Shawn Mendes got famous.Teen magazines like Seventeen started asking themselves : “ Who would reject Shawn’s love? Also, how is his voice always ~so angelic~ and ~soft~? ” Fans wanted to know if the love was real, Jimmy Fallon made a cover of the song , and Ford used it to promote their 4×4 Ranger. Successful? Definitely. Mendes’ fan base does like his songs and his voice, but they love his personality even more. It’s a great card for his marketing team to play, especially since fans today expect to get more access to the celebrities’ private lives than ever before. In the words of Mendes’ manager: Authenticity is a must . Shawn Mendes’ Partnership with Spotify On May 3, 2019, Mendes released “If I Can’t Have You,”. He teamed up with Camila Cabello to release their second single together, “Señorita”.