Tropicana + Viva Vitality Juice, 750 ml

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Sarah Boyle, group brands director at Scotts & Co., said: “Viva Vitality will look at the customer as a whole person and take into account all of the challenges they may face during their day. That’s why our Viva Vitality team has scoured the world to find hundreds of high-quality, ingenious wellness products that will make everyday activities less of a struggle and help our customers to get the best from life.” Nigel Swabey, CEO of Scotts & Co., believes the DTC market for health and wellness has huge growth potential because impactful, personalised direct mail is currently under-exploited by the personal healthcare sector. Swabey is confident that Scotts’ 30 years of experience in multi-channel and catalogue marketing will enable Viva Vitality to engage directly with millions of over-60s who, according to recent studies, are now spending more on wellness than ever before. Each of the new Tropicana + flavours contain ingredients that provide clear functional benefits including vitamins and magnesium across the range. Scotts & Co. says Viva Vitality aims to set a new standard for DTC marketing of health and wellness products, devices and solutions for the over-60s.

Whether you’re looking for practical ideas or decorative inspiration, you’ll find all you need at Scotts of Stow. From kitchen to dining room, living room to bedroom, and from patio to garden, we have literally thousands of clever, unusual and attractive products, most of which you won’t find in the high street and many of which are totally exclusive to us. Viva Vitality aims to set a new standard for DTC marketing of health and wellness products, devices and solutions for the over-60s. Brenda’s professional focus for the last 12+ years has been in medical aesthetics and skin health with a specialization in facial aesthetic injections. She is an artist by passion and a highly skilled aesthetic nurse practitioner by profession. Commitment to obtaining optimal aesthetic outcomes while prioritizing client safety and comfort is of utmost importance. Her aesthetic philosophy is “less is more,” with the objective of delivering the optimal natural facial enhancement. The new range will be supported by an impactful heavyweight media campaign later this year, to drive awareness of the launch. Using the tagline “Juice For A Boost”, the campaign will target younger shoppers, and will consist of video on demand, social media, in-store advertising and sampling activity. Tropicana is relaunching its Essentials range with a punchy new design and name – Tropicana + – to better resonate with shoppers looking for added benefits from their juice drinks

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Steven Hind, Marketing Director – Juices at PepsiCo, comments: “Shoppers are looking for juices that contain added benefits, which is why the functional juice segment is currently seeing a +25% growth [2]. Each of the new Tropicana + flavours – Berry Boost, Power Punch, Vitamin Victory and Viva Vitality – contain added ingredients including vitamins and magnesium across the range, providing clear funcational benefits including reducing tiredness and supporting the immune system. Swabey added: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare. Ashley’s knowledge in medical grade skin care gives her the opportunity to offer patients advanced clinical facials/treatments, dermaplaning, and microneedling. Her experience promotes a positive and relaxing environment for each of her clients. Our purpose is to help shoppers save money when shopping in vitality.co.uk by providing consumers with up-to-date, authentic, effective, and highly successful coupons.

Swabey said: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare.” With the pandemic having strengthened consumers’ need to pursue healthier lifestyles, multi-channel retail group Scotts & Co. has launched a new home shopping service called Viva Vitality which will specialise in health and wellbeing solutions for the over-60s.He is confident that Scotts’ 30 years of experience in multi-channel and catalogue marketing will enable Viva Vitality to engage directly with millions of over-60s who, according to recent studies, are now spending more on wellness than ever before. The Viva Vitality catalogue and online business (www.vivavitality.co.uk) brings together a specially curated range of products and solutions designed to meet the health and wellbeing needs of a ‘senior’ audience whose focus is increasingly on health and the maintenance of an ‘independent living’ lifestyle. The launch of Viva Vitality follows Scotts & Co.’s recent move into fragrance retailing and fine jewellery with the launch of The Garden Fragrance Company and Aston & Rose.

vitality.co.uk will display various coupons on some special festivals. For example, December will have the biggest discount for the product is 55%. Customers can buy the products for these festivals to reduce expenses. Swabey believes the DTC market for health and wellness has huge growth potential because impactful, personalised direct mail is currently under-exploited by the personal healthcare sector.Nigel Swabey, CEO of Scotts & Co., says: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare and wellbeing. The launch of Viva Vitality will enable us to take our approach to this market to a new level—with holistic solutions that are grounded in scientific evidence.” He attended Medical School in Miami, Florida, at Nova Southeastern University, College of Osteopathic Medicine in 1995 in Miami, Florida. He then completed a General Surgery and Plastic Surgery Residency in Cleveland, Ohio, at the Cleveland Clinic Health System in 2002. Dr. Michael Seto resides in Miami, Florida. Dr. Seto is a Board-Certified Plastic Surgeon with 20 years of experience in Plastic, Reconstructive, and Cosmetic Surgery.