The Osmo Super Silver No Yellow Shampoo is here to help fight brassiness and fading in beautiful blonde hair. Containing extreme super-violet pigments, this sulphate free mixture is specifically formulated to target unwanted yellows in lightened, greying and bleached hair. Perfect for both natural and synthetic hair, the results leave colour more balanced than before as radiant silver and ashy tones replace dull and tired brassiness. For the best results, follow up this shampoo with the Super Silver No Yellow Mask. Formulated with super strong violet pigments to remove unwanted yellow tones. Product Specification Enriched with English Poppy Seed Oil and infused with a fruity herbal fragrance this miracle treatment will help banish the challenges of brassiness and fading blondes. Further enriched with UVA & UVB filters to protect your amazing colour. Benefit

Transform your client’s hair by getting rid of unwanted yellow tones. Apply No Yellow shampoo to wet hair, massage it thoroughly into the hair and scalp and leave for 3-4 minutes to maximise performance. Rinse and repeat if necessary. No Yellow Shampoo is only available through a network of professional hair and beauty wholesalers across Great Britain and Ireland ad their online stores. IQ No Yellow Shampoo is suitable for use at home as a weekly treatment and is ideal for use on both natural and synthetic hair. It can be used as a toner after the bleaching process. For best results, you should follow up with IQ’s Silverising Mask and then style as required using the products from the IQ Hair Styling Range. Where Can I Get It?He advises using a shampoo with a violet or purple tint to keep gray hair color vibrant and fresh. "It doesn't need to be a daily wash, but using it once a week will cut brassiness and give you spectacular shine." Avoid using any shampoos that add warmth to gray hair, as cool-toned shampoos will help hair better reflect light. Since gray hair tends to be drier and prone to frizz, Dueñas also recommends avoiding harsh shampoos, as "it's important to leave as much moisture in the hair as possible." This is an intense sulphate free No More Yellow treatment, professionally formulated shampoo for use on bleached, grey or super lightened hair. Features Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Glycerin, Sodium Chloride, Amodimethicone, Cetrimonium Chloride, Papaver Somniferum (Poppy) Seed Oil, Tocopheryl Acetate, PEG-120 Methyl Glucose Trioleate, Propylene Glycol, Parfum (Fragrance), Hexyl Cinnamal, Limonene, Butylphenyl Methylpropional, Benzophenone-3, Benzophenone-4, Triethylene Glycol, Citric Acid, Trideceth-12, Phenoxyethanol, Sodium Benzoate, Acid Violet 43 Wet hair and apply shampoo. Gently massage into the hair and scalp, leave for 1 – 5 minutes and rinse thoroughly. Use once per week. For best results follow with Jerome Russell Silver No More Yellow hair mask. Recyclable

This shampoo from Olaplex, a brand known for its transformative hair treatments, "boosts my gray hair's brightness even after just one wash," says Good Housekeeping Institute senior chemist Sabina Wizemann.