With so many different types of drinks on the market, it can be hard to know which one is the best for you. Some people might shy away from Rubicon because they think it’s too sugary. But is Rubicon really that bad for you? Let’s take a closer look. What is Rubicon? Overall, Rubicon drinks are safe to consume. However, if you are concerned about any of the ingredients, you should speak to your doctor or a registered dietitian before drinking them. Rubicon juices – Nutritional information Water, Lychee Puree (14%), Sugar, Fructose, Acid (Malic Acid), Stabilisers (Guar Gum, Xanthan Gum), Flavourings, Vitamin C, Sweeteners (Sucralose, Acesulfame K) The launches will be supported by a communications investment strategy as part of the brand’s ‘MAKE THE UNBORING CHOICE’ campaign that launched in 2020. Overall, Rubicon juices can be considered a healthier option compared to sugary sodas and some other fruit juices. They are lower in calories and provide a good source of vitamin C. However, they still contain high levels of sugar and some people may want to limit their consumption.

And there is only 4% of Passion Fruit Juice from Concentrate in Rubicon Passionfruit (Sparkling), whereas in Rubicon Passion Fruit (Still) there is 13% of Passion Fruit Juice from Concentrate. Rubicon drinks also contain stabilisers and preservatives, which are added to extend the shelf life of the product. Some people may be sensitive to these ingredients and may experience gastrointestinal problems after consuming them. Marketing director at A.G. Barr Adrian Troy said: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. Rubicon is a fruit juice drink that comes in both still and sparkling versions. There are different flavours available, including mango, passion fruit and Lychee. For example, the Rubicon Mango (Sparkling) contains 8% mango purée, whereas the Rubicon Mango (Still) contains 19% mango puree.Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales.” For example, the Rubicon Mango contains mango puree, whereas the Rubicon Passion Fruit contains passion fruit juice from concentrate. The other ingredients in Rubicon drinks include stabilisers, flavourings, sweeteners and vitamins.

All of the Rubicon drinks contain water, sugar and fruit juice. The type of fruit juice used varies depending on the variety of drink. Rubicon Spring appeals to consumers across different categories. For those wanting a healthier alternative to a fizzy drink or fruit drink, it has all of the low calorie and healthier benefits of spring water. And for those coming from water or flavoured water where taste can often be bland and disappointing, it has a big hit of Rubicon flavour.” Water, Mango Puree (19%), Sugar, Fructose, Acid (Citric Acid), Stabilisers (Guar Gum, Xanthan Gum), Vitamin C, Flavourings, Sweeteners (Sucralose, Acesulfame K) Rubicon Raw Energy also contains caffeine, whereas other drinks do not. Are there any concerning ingredients in Rubicon drinks? The main difference between still and sparkling Rubicon drinks is carbonation. Sparkling drinks also contain less fruit juice than still drinks.Other ingredients that may be of concern include flavouring. Some flavourings, such as artificial raspberry flavouring, have been linked to cancer in animals. AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June. Finally, the Rubicon Raw Energy drink contains caffeine. Caffeine is a stimulant that can cause jitters, anxiety and insomnia. It is important to limit caffeine intake to 400 mg per day. A can of Rubicon Raw Energy contains 80 mg of caffeine, which is well within the recommended limit. However, people who are sensitive to caffeine may want to avoid this drink. Artificial sweeteners have been linked to cancer and some studies have also linked artificial sweeteners to health problems such as weight gain and diabetes. However, more research is needed to confirm these effects. The NHS recommends that people consume no more than 30 grams of sugar per day. A can of Rubicon Sparkling Mango Juice (330ml) contains 15 grams of sugar, which is half of the recommended limit.