I highly recommend this fantastic book that is all about personal branding and marketing of YOURSELF. I recommend you have three core benefits that others will experience as a result of working with you. They are (1) ensure you have the perfect pitch (2) publish your ideas in various ways (3) productise your value (4) raise your profile; and (5) develop great partnerships. Honestly anything after the first 20-25 pages of the book can be skimmed since it just repeats itself and other books that go over the same topic. For those who want to implement the Key Person of Influence Method quickly and powerfully we run the 40-week accelerator in the UK, USA, Australia and Singapore.

Pitching is your ability to clearly communicate your message in a way that enrols and influences people towards your ideas. You can maybe have a highly respected person vouch for you or provide some statistics on a case that adds weight to what you’re saying. The world's most successful entrepreneurs have a powerful origin story for how and why they started their business. It was just a way of me reinvesting the family finances and sort of keeping me occupied so I wasn’t just a ‘lady who lunched’.This book follows the common format of spending about a third of the book selling the book and then work to systematize the secrets of success in a five step formula. Not only I was surprised by the usefulness of the content but I was also impressed with the Audible narration once I have bought that version as well to listen to the book during my long car drives. Then Nathan and I read Oversubscribed and then we started to read more about what Daniel had done, and what Dent was all about. Key People of Influence aren't constantly chasing the next sale, so they can afford to do the fun stuff! The books shows serious signs of fake coaching: everything will be easy, you do not have to learn hard stuff, you will be full of joy, (unscientific) success cases, my (more expensive) program makes it even easier.

Regardless of how great your product or service is, if you don’t have an amazing pitch, people will always struggle to recognise your value. And I remember when I was developing my pitch for the first time, I sat down and I had to fill in what would be a great vision for the business. Develop a partnership strategy to enhance your brand, increase your products and widen your distribution or reach. I've completely restructured my business, and discovered some amazing insights about my business and what I need to do.The only thing I would say is, not everyone wants to be a 'key person of influence', and that is fine too! Whatever the goal, you need to be well known, you need to be a thought leader, and in today’s world, that means being highly proficient on the internet and social media. Regardless of the above I recommend reading for the pitch and publish sections, as there is a lot of value there. Focus on being the visionary and navigating with the right strategies, and they can equip you with the best assets to enlist others into your vision. Rather than trading your own time for money, you'll make money from products and services you choose to represent.